Our Rich Black Heritage: William Reuben Pettiford

By Garry Blanson

During my recent research of Black Owned Banks in America, I found that as of February 2023, there are between 15-42 Black Owned Banks currently operating in the United States. Additionally, I found that there are between 100-142 financial institutions listed as being “Black Led.”

   Furthermore, I also discovered that the government’s “qualifications, definition, and designation” for a  bank to be considered a Black-Owned Bank is quite different from what most Black People would call a Black Owned Bank. According to the Federal Deposit Insurance Corporation (FDIC) in order for a minority depository institution to be designated as a Minority-Owned or Black-Owned Bank, the institution must meet the following requirements: 51 percent or more of the voting stock is owned by minority individuals- or a majority of the board of directors are a minority,  the community that the institution serves is predominantly minority, and ownership must be by U.S. citizens or permanent legal U.S. residents. 

So what caused me to go and seek this information? Well, of course, it has to do with this week’s article about the main founder of “The Penny Savings Bank” (the first financial institution in the state of Alabama owned and operated by Negroes), William Reuben Pettiford.

William was born in North Carolina in 1847. Although his parents were Negroes, they were not slaves. Nothing was reported about his earlier schooling in North Carolina. However, he reportedly moved to Alabama in 1869 because he wanted to further his education.

In 1877, William was able to gain a teaching position at Selma University (where he also took classes in theology toward becoming  a minister). In 1880, he decided to leave his teaching position to accept his call to the ministry. He became the pastor of First Baptist Church of Union Springs, in Alabama). Also, William became the principal of the city school for Negroes. In 1883, he was urged by Booker T. Washington and other Black Baptist church leaders to become the pastor of First Colored Baptist Church of Birmingham (the same church that would later be named “The Sixteenth Street Baptist Church,” where the four innocent Black girls were killed in the tragic bombing on the morning of Sunday, September 15, 1963. The church was targeted because it served as a meeting place for civil rights  meetings & activities).

 William strategically allied himself with several of the White Bankers in Birmingham. On October 15, 1890, the Alabama Penny Savings Bank opened its doors with William Reuben Pettiford as President (they later established bank branches in Selma, Anniston, and Montgomery, Alabama).

It was because of the Penny Savings  Bank that many Negroes were able to own their own homes and achieve financial independence! Along with being a member of the National Negro Business League, William helped organize the National Negro Banker’s Association in 1906 and served as its president until his death.

When it came to the Black financial movement, he was one of the leading Black figures of his era! 

William Reuben Pettiford died  in September 1914 at the age of 67 (and the Penny Savings Bank died shortly thereafter; it failed in 1915, less than a year after his death).